Ironbird
Available For Hire
Degree & Certifications
Prompt
Engineer
Problem
Ironbird Studios, a cutting-edge innovation hub focused on space travel, advanced vehicles, and modern manufacturing, struggled to convey its pioneering vision effectively to investors and clients.
- Visual Identity Gaps: A lack of sophistication in branding undermined the studio's market perception.
- Ineffective Pitch Deck: Their materials failed to clearly articulate services, team expertise, and the value of their innovation.
- Cohesion Issues: The absence of a unified brand concept limited engagement with stakeholders.
Branding Challenges Stalling Growth
Ironbird Studios’ potential was undeniable, but the lack of a cohesive brand identity and clear messaging created a barrier to investor and client engagement.
As a participant in the Tulsa Innovation Lab’s incubator program, Ironbird needed a professional, scalable branding solution that would elevate its presence while setting a replicable model for other startups in the program.
Solution
To address these challenges, D. developed a comprehensive branding framework for Ironbird Studios, providing them with a professional identity and tools for sustained growth. Key initiatives included:
Unified Brand Concept:
Created a cohesive storyline reflecting Ironbird’s pioneering vision, supported by a modern logo, distinctive color palette, and sophisticated typography.
User-Friendly Website:
Developed a visually engaging, intuitive web presence to showcase the studio’s capabilities.
Revamped Pitch Deck:
Redesigned materials to clearly articulate Ironbird’s services, expertise, and mission, making them investor-ready.
Scalable Design System:
Built a Figma-based reusable framework for creating and maintaining brand assets, enabling other incubator startups to adapt the model.
This solution not only established Ironbird as a credible leader in its field but also created scalable tools that enhanced the efficiency of the Tulsa Innovation Lab’s program.
REsults
Enhanced Market Presence:
Ironbird’s new visual identity and refined materials significantly elevated its engagement with investors and clients.
Increased Efficiency:
By standardizing processes, the Tulsa Innovation Lab now provides consistent and professional branding support for its participants.
Scalability Achieved:
The reusable Figma framework streamlined branding efforts for Ironbird and set a scalable precedent for future startups in the incubator program.
This partnership not only positioned Ironbird Studios for growth but also empowered the Tulsa Innovation Lab to drive scalable success for its broader entrepreneurial ecosystem, solidifying Tulsa’s leadership in technology and innovation.
Assigned Tasks
Design system strategy
Library Development
Universal Component System
design system Build
Social Media Template
Brand Guidelines Template
Pitch Deck Template
Master Library Template
design system Manager
Maintenance
Brand Integrity
Additional Assets as Requested
concept Development
Storytelling
Ideation & Brainstorm
Identity & Branding
Logo Design
Color Palettes
Fonts
Custom Iconography
Brand Guidelines
Figma Master Library
Marketing Materials
Pitch Deck
Social Media Assets
Website Design
Advanced Prompt Engineering
Prompt Generation
Asset Generation
Design system strategy
Library Development
Universal Component System
design system Build
Social Media Template
Brand Guidelines Template
Pitch Deck Template
Master Library Template
design system Manager
Maintenance
Brand Integrity
Additional Assets as Requested
concept Development
Storytelling
Ideation & Brainstorm
Identity & Branding
Logo Design
Color Palettes
Fonts
Custom Iconography
Brand Guidelines
Figma Master Library
Marketing Materials
Pitch Deck
Social Media Assets
Website Design
Advanced Prompt Engineering
Prompt Generation
Asset Generation
Design system strategy
Library Development
Universal Component System
design system Build
Social Media Template
Brand Guidelines Template
Pitch Deck Template
Master Library Template
design system Manager
Maintenance
Brand Integrity
Additional Assets as Requested
concept Development
Storytelling
Ideation & Brainstorm
Identity & Branding
Logo Design
Color Palettes
Fonts
Custom Iconography
Brand Guidelines
Figma Master Library
Marketing Materials
Pitch Deck
Social Media Assets
Website Design
Design system strategy
Overall Approach
D. approaches every project with a "putting ducks in a row" mindset—carefully analyzing each individual piece or task, aligning them for cohesion, and prioritizing based on strategic importance. His process ensures that timelines, dependencies, and overlapping tasks are seamlessly managed, enabling different sections of a project to run in tandem while empowering teams to meet their objectives. This dynamic approach combines high-level oversight with granular precision, ensuring every element is perfectly ordered for seamless and successful execution.
1. Build the Foundation
D. began by creating a master library in Figma, including brand colors, typography rules, and unit increments. These primitives formed the foundation for key templates:
Social media assets
Brand guideline decks
Website mockups
3. Duplicate, Plug, Play
Approved designs were seamlessly integrated into Figma’s design system, ensuring scalability and consistency across all branding and marketing materials. Components and variations were clearly labeled for future adaptability.
2. Concept the Brand
D. thoroughly analyzed Ironbird’s mission and assets to craft a brand narrative aligned with their goals. Multiple design concepts were iterated and refined to ensure complete alignment with the brand’s vision.
4. Export & Handoff
All assets were packaged and transferred to the Ironbird team and their creative director, ensuring they had the tools and permissions needed for long-term implementation.
Generic Master Library Template
Generic Social Media Template
AI Photo Library
AI Prompt:
HYPER-REALISTIC SIDE VIEW OF A RELAXED 50 YEARS OLD SMILING MAN WITH STUBBLE, WALKING HOLDING A LAPTOP, FIST UP IN AIR
AI Prompt:
HYPER-REALISTIC QUARTER VIEW OF 30 YEARS OLD MAN IN A T-SHIRT AND BASEBALL CAP, WITH ONE HAND UP, LOOKING AT PHONE, SMILING, HAPPY
AI Prompt:
HYPER-REALISTIC QUARTER VIEW OF A 50 YEARS OLD HAPPY MAN, FLANNEL SHIRT, BASEBALL CAP, HOLDING A LAPTOP, TALKING ON A CELL PHONE
AI Prompt:
QUARTER VIEW OF HYPER-REALISTIC 50 YEARS OLD WOMAN IN LONG SLEEVE SHIRT AND PUFFER JACKET, HOLDING A CLIPBOARD
AI Prompt:
40 year old, arms crossed, smiling, overweight man, blue work jacket, studio lighting, hyper-realistic
AI Prompt:
40 year old, arms crossed, smiling, overweight man, trucker, studio lighting, hyper-realistic
AI Prompt:
Quarter view, smiling, overweight hispanic man with a beard, baseball cap, hoodie, and vest
AI Prompt:
Quarter view, smiling, overweight hispanic man with a beard, baseball cap, hoodie, and vest
AI Prompt:
Quarter view, 40 year old, looking away, smiling, overweight tan man with a beard, baseball Hat, punching fist out front
AI Prompt:
side view, eyes closed, 40 year old, one fist up, smiling, overweight man, blue work jacket
AI Prompt:
side view, eyes closed, 40 year old, one fist up, smiling, overweight man, blue work jacket
AI Prompt:
side view, eyes closed, 40 year old, one fist up, smiling, overweight man, blue work jacket
Social Carousel
Email Heroes
Figma Brand Guidelines
Universal Component Snapshot
Proposed fox library
Proposed fox library
Monthly DAta Usage Component
Premium Wireless Campaign Lockups
Universal Component Snapshot
Proposed fox library
Proposed fox library
Monthly DAta Usage Component
Premium Wireless Campaign Lockups
Braze EmailS (Designs + Guidelines)
Product Gallery Library
Identity & Branding
Ironbird Master Library
Website Design
Presentation Design (Figma)
Social Media Template Library
Testimonials
“From pitch to delivery, the level of detail involved in anything that D puts into the world is something to aspire to. But D's creativity may only be outshined by his leadership and communication skills. Being able to tactfully challenge people while gently guiding them towards an alternative that better aligns with their goals is a skill he's mastered 10x over. A lost art these days. Working with D is like getting the best parts of the veteran creative who has all the answers because they've *seen some shit* and the bright-eyed intern you turn to when you need to believe optimism and integrity still exist. ”
"D. is the kind of teammate who makes everything click. His creativity brings fresh, standout ideas to the table every time, while his organization keeps projects moving seamlessly—even when things get chaotic. What really sets him apart, though, are his management skills. He leads with clarity, ensures the team stays on track, and somehow makes it all look easy. You always know he has your back, and his ability to balance vision with execution is next level. Working with him is not only productive—it’s genuinely inspiring."
"Collaborating with D. Love on the SugarMD rebrand was an incredible experience. As the creative director, D. developed a comprehensive overarching strategy that tackled the brand’s unique challenges, including navigating their FDA warning. Serving as the primary point of contact between the client and the creative team, D. ensured seamless communication and collaboration, resulting in a streamlined process with minimal revisions. Thanks to his leadership and vision, the client was thrilled with the outcome and has entrusted us with their next brand. Working with D. was an absolute pleasure—his strategic insight and ability to unite a team are truly inspiring."